Librarians

Stephen Hayes
L012 Mendoza College of Business
574 631-5268
shayes1@nd.edu


Pete Pietraszewski
L001 Mendoza College of Business
631-9099
bpietras@nd.edu

Branch Supervisor

Michele Shaw
L001C Mendoza College of Business
574 631-4584
mshaw@nd.edu

Marketing

 

Access to these resources is governed by license agreements which restrict use … read more

A - FG - MN - RS - Z#

  • ABI/INFORM global View Full RecordND-onlyFull Text ResourceND Catalog Record
    Coverage: 1971-
    Article citations and abstracts (some full text and image) for 1600+ U.S. and international business publications, covering business and economic conditions, ... []
    User information
  • ABI/INFORM trade & industry View Full RecordND-onlyFull Text ResourceND Catalog Record
    Coverage: 1971-
    Search more than 1200 business periodicals with a trade or industry focus. Provides users with the latest industry news, product and competitive information, ... []
  • Academic search premier (EBSCO) View Full RecordND-onlyFull Text ResourceINSPIRE ResourceND Catalog Record
    Coverage: 1975-
    "multi-disciplinary database provides full text for more than 4,600 journals, including full text for nearly 3,900 peer-reviewed titles."--Provider description. ... []
  • Ad$pender online View Full RecordND-onlyND Catalog Record
    Coverage: 1995 to current
    "Ad$pender monitors advertising expenditures and occurrence information for millions of brands across 18 media... view expenditure information by category, ... []
    Ad$pender training manual
  • Adforum.com View Full RecordND-onlyND Catalog Record
    Searchable database of information on the advertising industry, its creative work (AdFolio), and agencies and marketing communications companies worldwide ... []
  • Balance of payments statistics View Full RecordND-onlyND Catalog Record
    Database providing information on the balance of payments among countries and geographical areas of the world. Contains approximately 100,000 time series ... []
  • Best's insurance reports. Life/health, United States and Canada View Full RecordND-onlyFull Text ResourceND Catalog Record
    Mode of access: Available only in the BIC (Mahaffey Business Information Center); one workstation only, inquire with BIC staff.
    Call Number: BIC GEN Electronic HG 8943 .B32
    Coverage: 2005-2011
    Provides access to rated evaluative descriptions of the financial performance of insurers offering life and health coverage in the U.S. and Canada. ... []
  • Best's insurance reports. Property/casualty, United States and Canada View Full RecordND-onlyFull Text ResourceND Catalog Record
    Mode of access: Available only in the BIC (Mahaffey Business Information Center); one workstation only, inquire with BIC staff.
    Call Number: BIC GEN Electronic HG 9655 .B561
    Coverage: 2004:1, 2004:3-2007:3, 2008:2-2011:3
    Provides access to rated evaluative descriptions of the financial performance of insurers offering property and casualty coverage in the U.S. and Canada. ... []
  • Best's key rating guide. Property/casualty and life/health, United States and Canada View Full RecordND-onlyFull Text ResourceND Catalog Record
    Mode of access: Available only in the BIC (Mahaffey Business Information Center); one workstation only, inquire with BIC staff.
    Call Number: BIC GEN Electronic HG 9765 .B464
    Coverage: 2004-2007, 2009
    Provides access to basic profile information, including ratings and five years of key performance data, of insurers offering life, health, property, and ... []
  • Business and company resource center (see: Business insights essentials) View Full RecordND-only
    Coverage: 1980-
    A wide variety of global business information, including company profiles, brand information, rankings, investment reports, company histories, industry ... []
  • Business insights essentials View Full RecordND-onlyND Catalog Record
    Coverage: 1980-
    A wide variety of global business information, including company profiles, brand information, rankings, investment reports, company histories, industry ... []
    Alumni access
  • Business source complete (EBSCO) View Full RecordND-onlyFull Text ResourceND Catalog Record
    Provides bibliographic and full text content, including indexing and abstracts for scholarly business journals and full text journal articles in all disciplines ... []
  • Dictionary of marketing View Full RecordND-onlyFull Text ResourceND Catalog Record
  • Direction of trade statistics View Full RecordND-onlyND Catalog Record
    The Direction of trade statistics (DOTS) database provides figures on the value of merchandise exports and imports by trade partners, as well as area and ... []
  • Dissertation abstracts online (see Dissertations and theses) View Full Record
  • Dissertations and theses, full text View Full RecordND-onlyFull Text ResourceND Catalog Record
    Coverage: 1861- (Indexing); 1980- (Abstracting dissertations), 1988- (Abstracting theses), 1997- (Full-text dissertations, where available)
    Provides information about doctoral dissertations and master's theses, with subject, title, and author access to almost all American dissertations accepted ... []
  • Easy Analytic Software Inc. (EASI) View Full RecordND-onlyND Catalog Record
    EASI data ((Easy Analytic Software Inc.), accessible through Lexis/Nexis Statistical, provides detailed consumer, sales, and industry data as well as data ... []
  • Forrester research View Full RecordND-onlyFull Text ResourceND Catalog Record
    Searchable database of Forrester's research publications analyzing technology areas such as new media, computing, software, networking, telecommunications ... []
  • Frost & Sullivan research services View Full RecordND-onlyND Catalog Record
    Access to market analyses and best practices research covering growth strategies for business, from Frost & Sullivan analysts, strategists and consultants. ... []
  • Global industry reports (see IBISWorld academic) View Full RecordND-onlyFull Text Resource
    Business reports in five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic ... []
  • Government finance statistics View Full RecordND-onlyND Catalog Record
    Provides detailed annual statistical data on revenue, expense, transactions in assets and liabilities, and stocks of assets and liabilities of general ... []
  • HathiTrust Digital Library View Full RecordND-onlyFull Text ResourceND Catalog Record
    A digital repository for the nation's great research libraries that brings together the immense collections of its partner institutions. It was initially ... []
    HathiTrust Frequently Asked Questions
  • IBISWorld academic View Full RecordND-onlyFull Text ResourceND Catalog Record
    Business reports in five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic ... []
  • International financial statistics View Full RecordND-onlyFull Text ResourceND Catalog Record
    The IFS searchable database contains approximately 32,000 time series covering more than 200 countries starting in 1948. Includes data on exchange rates, ... []
  • JSTOR ebook collection View Full RecordND-onlyFull Text ResourceND Catalog Record
    Coverage: 2013-
    A collection of scholarly books in the areas of humanities and social sciences.
  • LexisNexis academic View Full RecordND-onlyND Catalog Record
    Provides full-text documents from over 5,600 news, business, legal, medical, and reference publications, covering current news, business information, company ... []
  • Marketing fact book View Full RecordND-onlyND Catalog Record
    Coverage: Mid-year 2011
    A CD-ROM based tool that allows for analysis and report creation related to purchasing behavior of U.S. retail consumers.
  • MarketResearch.com academic View Full RecordND-onlyFull Text ResourceND Catalog Record
    Provides thousands of full-text market research reports, many with global coverage, from these industry-leading publishers: Packaged Facts, Kalorama Information, ... []
  • Mergent horizon View Full RecordND-onlyFull Text ResourceND Catalog Record
    Contains company descriptions, stock price performance, and financial data. Allows users to perform industry comparisons and peer-group analyses, evaluate ... []
  • Mergent industry reports View Full RecordND-onlyFull Text ResourceND Catalog Record
    Access to comprehensive information on industries worldwide. Access info: Click on tab "Report Search"
  • Mintel oxygen View Full RecordND-onlyFull Text ResourceND Catalog Record
    Market research reports covering US and international marketplaces in the CPG/FMCG, financial services, media, retail, leisure and industrial space. Reports ... []
  • MRI plus View Full RecordND-onlyND Catalog Record
    Provides consumer magazine audience data, measuring the readership of 200+ magazines in the United States; access to Mediamark Reporter database containing ... []
    Internet reporter tutorial
  • NetAdvantage (see Standard & Poor's netAdvantage) View Full RecordND-only
    Features Standard & Poor's market investment news, including market snapshot, company quote, equity indexes page, the Outlook's market insight, S & P stock ... []
  • Passport Global market information database (GMID) View Full RecordND-onlyND Catalog Record
    Demographic, economic and marketing statistics for 200+ countries worldwide. Contains 6-year historic market size data for more than 330 consumer products ... []
  • Simmons national consumer study View Full RecordND-onlyND Catalog Record
    Survey analysis and planning software (Simmons OneView) that includes data from recent Simmons' national consumer studies. Access info: Restricted to users ... []
  • SimplyMap View Full RecordND-onlyND Catalog Record
    A web-based mapping application. Create professional-quality thematic maps and reports using demographic, business, and marketing data for the U.S. Usage ... []
  • Sports business research network View Full RecordND-onlyFull Text ResourceND Catalog Record
    SBRnet provides searchable news and market research from the National Sporting Goods Association and other industry sources on all aspects of sporting ... []
  • Standard & Poor's netAdvantage View Full RecordND-onlyFull Text ResourceND Catalog Record
    Features Standard & Poor's market investment news, including market snapshot, company quote, equity indexes page, the Outlook's market insight, S & P stock ... []
  • Statista View Full RecordND-onlyFull Text ResourceND Catalog Record
    Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over ... []
  • ThomasNet View Full RecordFree ResourceFull Text ResourceND Catalog Record
    Find companies and products manufactured in North America. View thousands of online company catalogs and websites. Search by: Product or service, company ... []
  • U.S. Specialized Industry reports (see IBISWorld academic) View Full RecordND-onlyFull Text Resource
    Business reports in five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic ... []
  • Vital signs online View Full RecordND-onlyFull Text ResourceND Catalog Record
    "provides hard data and research-based insights on the sustainability trends that are shaping our future. ... Every trend includes full datasets and complete ... []

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