Full Record: MRI+ (see University Reporter (GfK MRI))

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Description: Reports on American consumer media and product usage. Data are from the Survey of the American Consumer and include media choices, demograp! hics, lifestyles and attitudes, and consumption of over 6,500 products and services in about 600 categories. Information is based upon in-person interviews of 25,000 consumers. Usage info: Licensed for 10 simultaneous users. Access info: Must set up (one time) an individual account. On subsequent use, login with the account credentials you created.

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