Full Record: Encyclopedia of health communication /

Encyclopedia of health communication / View Full RecordND-onlyFull Text ResourceND Catalog Record
Description: This encyclopedia covers the breadth of theory and research on health communication, as well as their practical application. It includes: nearly 600 original A-Z articles encompassing such topics as theories and research traditions; evaluation and assessment; cultural complexities; high risk and special populations; message design and campaigns; provider/patient interaction issues; media issues; and more. All articles were specifically commissioned for this work, signed and authored by key figures in the field, and conclude with cross reference links and suggestions for further reading.

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