Full Record: Nielsen datasets :

Nielsen datasets : View Full RecordND-onlyND Catalog Record
Description: The two datasets provided by Nielsen include Consumer Panel Data and Retail Scanner Data. They will help marketers better understand what drives consumer behavior. Access info: Please contact James Ng (jng2@nd.edu) to receive a registration code before trying to access Nielsen datasets.

This resource has been identified as being useful for the following areas; it appears on these pages.